Top Makeup Trends You’ll See Everywhere in 2025

By Olivia Brown 2025-07-11

In this age of appearance, everyone yearns to look their best. Mastering the latest beauty and hair techniques and staying up-to-date with fashion trends are key to standing out from the crowd. Below, we'll reveal the latest beauty and hair trends and practical tips for 2025 to help you achieve a stunning look with ease!

Trend 1: Glossy Highlighter Returns

This summer's hottest highlighter is a dewy, natural-looking glow that feels like your skin's natural radiance. The key is to focus the glow on the upper cheekbones, the tip of the nose, and the collarbone, creating a sun-kissed, dewy, and healthy-looking summer glow.

Summer makeup tips: Prime with an oil-control primer before layering on a serum-based highlighter for a stable, non-sultry base.

Trend 2: Jelly-like tones

Summer makeup colors are opting for brighter, more jelly-like hues! Peach pink, berry milk, and tangerine-toned grapefruit are all favorite colors for Korean women this summer. They look cool and cute, and they can brighten and clear the complexion. For eyeshadow, choose a jelly-textured or moist, pearlescent shade that creates a natural, luminous glow. Blush is trending, blending from the apples of the cheeks toward the temples, creating a naturally rosy, sun-kissed look.

Trend 3: Minimalist Eyebrows and Eyes

In the summer heat, a cool, non-heavy makeup look is the most sophisticated. This year's eyebrow trend is shifting to light, feathered brows. For eye makeup, ditch heavy eyeliner in favor of earthy or fruity eyeshadow for a more defined look. For lashes, opt for a defined, naturally curled look. Forget fiber-lengthening, volumizing mascaras in favor of quick-drying, sweat-resistant, waterproof ones to avoid panda eyes! Trend 4: A Subtle, Ethereal Sophistication

The K-beauty trend for summer 2025 is a "subtle, ethereal, sophisticated" look. Foundations emphasize sheer, long-lasting beauty, using both oil-controlling and hydrating foundations or cushion-like products to achieve a long-lasting, dewy glow. Highlighters and blushes mimic the skin's natural glow and moisture, while lip makeup emphasizes a naturally moisturized lip. The overall look is as clear and luminous as sunlight reflecting off a glass, exuding a light, inviting aura.